BeatPluggz took the laidback, atmospheric, and spacey sound to another level, pioneering what is now known as Plugg due to their infamous “Plug!” tag. On a mission to create their own brand of hip-hop, Atlanta producers MexikoDro and StoopidXool founded the BeatPluggz collective in 2013. As a result, a more spacious and melancholy, minimalist yet full-bodied production style emerged, changing the southern sound and hip-hop at large. Rappers immediately appreciated this new sound, and producers took note.
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